Marketing Coordinator
Reference Number: SI-654
Location: Northern Cape
Job Purpose
Responsible for the planning, co-ordination and delivery of promotions, entertainment and events (including the co-ordination of entertainment performances, artistes and entertainers) and related activities which drive unit revenue; with the objectives of creating a public image and the reputation of the business unit’s brand as the entertainment and casino establishment of choice.
Key Performance Areas
Promotions Co-ordination
- Have a good understanding of gaming systems and bonusing tools to execute promotions
- Update the promotions calendar and distribute to relevant stakeholders
- Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences
- Co-ordinate innovative solutions and plans to target new markets and opportunities
- Brief creative design promotional collateral to ensure promotions receive the correct exposure
- Compile comprehensive communication plans to brief all stakeholders with the detail of the promotions and/or event
- Check that the venue set up meets technical (lighting, sound) and customer requirements
- Be present during the set-up of promotional events to ensure a seamless execution in line with plans
- Consolidate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
- Completes month end reports
- Track expenses to allocated budget
- Design promotional collateral and co-ordination of large scale events
- Source and co-ordinate promotional gifting in line with events requirements and themes
- Make announcements on the gaming floor and execute promotions
Event/ Entertainment Co-ordination
- Have an up-to-date understanding of facilities and products available for events
- Update the events calendar
- Attend pre-event meetings and work with client to understand their event / entertainment requirements
- Offer solutions in line specs and client requirements with regards to menus, décor, flowers, set-up, music, etc.
- Use any opportunities to upsell on the event
- Co-ordinate logistical arrangements as per itinerary i.e transport, accommodation, food & beverage
- Include billing instructions for the event on the function sheets, and track expenses
- Compile function sheets and distribute to relevant stakeholders and departments
- Record all correspondence from a company perspective to ensure brand is maintained
- Resolve any problems and queries in accordance with contract stipulations, and escalate when required
- Allocate and distribute complimentary tickets as per the deal sheet, ensuring tickets are distributed to the correct departments.
- Send out comp splits to department timeously for CRM initiatives.
Event/ Entertainment Delivery
- Compile the running order schedule to accurately reflect customer requirements
- Check that the venue set up meets technical (lighting, sound) and customer requirements
- Co-ordinate backstage/venue/entertainer as per production schedule and customer requirements
- Log calls with maintenance or IT to ensure resolution of any faults
- Communicate regularly with relevant stakeholders and inform entertainers or relevant departments of potential problems, changes, and additions to technical resources
- Conduct all entertainment checks at least 1 hour before event starting time
- Escalate any issues / challenges being experienced
- Update any final amendments to function sheets and ensure the distribution to all event stakeholders
- Complete post event administration including: event information documents, arena attendance figures and billing.
- Store and secure operating and entertainment equipment in line with standards
Stakeholder Engagement
- Communicate with clients to understand their needs, event opportunities, as well as any challenges encountered during the planning and co-ordination of the event
- Communicate with suppliers / contractors with regards requirements for specific events / entertainment, leveraging relationships to optimise the event within the set budget
- Partner with suppliers in design and delivery of the entertainment / event requirements
- Liaise with multiple departments in the co-ordination and execution of entertainment events including F&B, security, gaming, etc.
- Liaise with marketing management to evaluate the post-mortem of the event.
Requirements
Education
- Grade 12
- 1–2-year Diploma in Marketing is preferred
Experience
- Minimum of 2 years’ experience in the entertainment industry
- Exposure in the gaming industry is preferred
Skills and Knowledge
- Meets the requirements for a Gaming Licence
- Ability to work shifts that meet operational requirements
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