Digital Sales Specialists (x3): SABC

Digital Sales Specialists (x3)

Location: Auckland Park

Closing Date: 11 January 2026

Job Purpose

The Digital Sales Specialist serves as a key client partner and growth driver within the SABC Digital Sales team. The role is responsible for managing advertiser and agency relationships, identifying revenue opportunities, and packaging cross-platform media solutions across SABC’s digital ecosystem – including SABC+, SABC Sport, SABC News, and Radio digital platforms.

The incumbent combines strong sales acumen, data-driven insights, and a deep understanding of digital advertising to deliver commercial performance and position SABC as a leading digital media platform in South Africa.

Key Performance Areas

Revenue Generation & Commercial Delivery

Achieve monthly, quarterly and annual digital revenue targets, ensuring consistent pipeline coverage and conversion.
Identify and secure new business opportunities across SABC+, Programmatic, Social, and Cross-Platform bundles (TV + Digital + Radio).
Collaborate with sales partners (MediaMark, MediaNorth, Arise/365 Digital) to ensure optimal market coverage and joint selling.
Maintain pricing discipline and yield optimisation in line with commercial governance and rate-card policy.

Strategic Account Managment

Act as the primary digital lead for assigned agencies and advertisers, building strong, consultative partnerships.
Develop and execute account growth plans aligned to client objectives and SABC priorities.
Partner with agency investment, strategy, and digital leads to influence media decisions and unlock incremental investment.
Manage end-to-end client lifecycle: prospecting, solution design, negotiation, implementation, and performance reviews

Consultative Sales & Solutions Development

Use data, audience insights, and campaign analytics to create integrated media solutions tailored to client objectives.
Package high-impact proposals leveraging SABC+ inventory, branded content, sponsorships, and social amplification.
Collaborate with Product, AdOps, and Insights teams to translate advertiser needs into executable solutions.
Lead post-campaign reviews and performance sessions to drive renewals and upsells.

Digital Strategy & Market Development

Champion the growth of programmatic and performance-based trading across SABC inventory (AdForm, Magnite, etc.).
Educate clients and agencies on SABC’s digital capabilities and audience data opportunities.
Stay abreast of global digital trends, technology shifts, and competitor movements to inform sales strategy.
Represent SABC Digital at industry events, agency sessions, and trade forums to strengthen brand and thought leadership.

Reporting, Forecasting & Governance

Maintain accurate sales forecasting, deal tracking, and pipeline reporting in the approved CRM system.
Provide regular updates on revenue progress, pipeline status, campaign delivery monthly and quarterly business reviews with performance insights and revenue projections.
Ensure compliance with SABC’s Delegation of Authority Framework (DAF), PFMA, and internal sales policies.
Work collaboratively with Finance, AdOps, and Legal to ensure all IOs, SLAs, and billing processes are accurate and auditable.

stakeholder & Team Collaboration

Work collaboratively with cross-functional teams (Radio, TV, Sport, AdOps, and Product).
Support knowledge-sharing and mentorship within the Digital Sales team.
Promote a culture of innovation, client-centricity, and accountability.

Qualifications

A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above.
Short-course or certification in Digital Advertising, Programmatic Trading, OTT/CTV, or AdTech preferred.
Additional certifications such as Google Ads, Meta Blueprint, TikTok Academy, IAB Digital Media Sales, or AdForm Academy are advantageous.

Experience

3–5 years’ experience in digital media sales, client management, or programmatic advertising.
Demonstrated ability to build and manage agency/advertiser relationships and meet revenue targets.
Experience packaging and presenting cross-platform (Digital + TV + Radio) campaign proposals.
Exposure to yield optimisation, digital ad operations, or account-based planning beneficial.

Knowledge

Solid understanding of digital media trading models (direct, programmatic guaranteed, PMP, open auction).
Working knowledge of AdTech tools – ad servers, SSPs, DSPs, CRM, and analytics dashboards (AdForm, Magnite, Google Ad Manager).
Exposure to Understanding of audience data, measurement, and performance metrics (CPM, CTR, CPA, reach, and frequency).
Awareness of SABC’s digital ecosystem and advertiser requirements across key sectors.
Strong commercial acumen and analytical skills, with the ability to interpret campaign data and optimise performance.
Excellent communication, presentation, and negotiation skills.

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