SAB Data Analyst
Closing Date: 12 June 2025
Location: HQ Bryanston
Key Roles and Responsibilities
- Conducting in-depth consumer data research, leveraging both 1st and 2nd party data sources
- Developing audience prospecting and segmentation strategies
- Providing data-driven media buying recommendations
- Designing and supporting A/B and hypothesis testing plans
- Assisting with pre-launch campaign optimization and acquisition strategy
- Contributing to data enrichment and event tracking initiatives
- Validating data quality and supporting accurate attribution
- Writing SQL queries to access and transform data across various sources
- Partnering with Data Engineers to maintain clean, reliable, and scalable datasets
- Recommending creative asset lifecycle strategies based on performance data
- Developing 1st party data usage strategies
- Producing insightful reports and delivering marketing performance analysis
Key Attributes and Competencies
- Thrives on digging into data to uncover patterns
- Solve problems
- Drive growth
- Combines technical acumen
- Marketing insight
- Collaborative mindset
- Curious
- Analytical
- Detail-oriented
- Proactive
- Adaptable
- Ethical
- Results-driven
- Communicative
- Continuous learner
Minimum Requirements
- Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, Computer Science, or a related field required
- 3 + years data management / data and analysis / media experience – key being the ability to clean, interpret and visualize data for storytelling
- Proficiency in SQL is required for querying, extracting, and manipulating data across large datasets
- Experience using Reporting Tools such as Power BI/ Data Studio / Looker or Tableau experience
Additional Information
Band: VIII
SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed Management reserves the right to use additional/ relevant information as criteria for short listing.
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