Marketing Specialist
Closing Date: 26 June 2025
Location: Centurion
Role Purpose
The purpose of this role is to support the Marketing Manager to drive Momentum Insure’s brand awareness, consideration and penetration in the Short-term Insurance industry. The Marketing Specialist will be responsible to develop and implement communication plans and initiatives that support Momentum Insure’s Impact strategy ambition of:
- Being amongst the Top 4 brands ranked consistently in the spontaneous awareness metric
- Driving consideration through distinctiveness to attract future and current customers by bringing about growth for Momentum Insure across the direct and intermediated channels
- Connecting directly with relevant client needs in an emotionally compelling way by entrenching safety brand narrative in the market and employees
Requirements
Experience and Qualifications:
- Bachelor’s degree in marketing/communications and or equivalent relevant qualification
- 3 – 5 years’ experience as a Marketing consultant or currently occupying a Marketing Specialist or similar relevant role (essential)
- External and internal marketing experience (Advantageous).
- Project management and coordination experience.
- Experience working with creative partners in the development of marketing communication campaigns.
- Demonstrate an ability to work with cross functional teams and agencies.
- Experience in Financial Industry (desirable)
Duties & Responsibilities
Strategic Marketing Planning & Execution
- Close partnership with the Marketing Manager to design, deliver and monitor strategic projects and objectives.
- Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
- Design and implement multi-channel marketing campaigns, ensuring alignment with strategic objectives.
- Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
- Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.
Content Creation & Messaging
- Draft, proofread, and edit content for various platforms, including digital, print, social media, and advertising, ensuring high-quality output.
- Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
- Conceptualize and develop communication strategies, emphasizing digital and content marketing.
Project & Vendor Management
- Manage marketing projects end-to-end, ensuring quality, timeliness, and alignment with objectives.
- Liaise with internal and external vendors to coordinate promotional events and campaigns.
- Brief service providers effectively, ensuring SMART and clear expectations and delivery within deadlines in line with Momentum Insure’s needs.
Stakeholder Collaboration
- Partner, build and maintain relationships with clients, internal stakeholders, and external partners to drive campaign success and to align on strategies and messaging.
- Act as a subject matter expert on best practices and innovative marketing solutions for the target segment.
Innovation & Continuous Improvement
- Reflect on project outcomes, identify lessons learned, and implement improvements.
- Contribute to an environment of innovation by sharing new ideas and implementing best practices.
Internal Communication & Engagement
- Draft and execute internal engagement plans to align employees with organizational goals and campaigns.
- Support Human Capital with employee-focused marketing and engagement initiatives.
- Manage day-to-day administrative requirements, ensuring seamless execution of marketing activities.
Sales, Service and Distribution (SSD)
- Support Sales, Services and Distribution (SSD) teams including the regions with marketing campaigns and sales initiatives.
Client Focus & Service Excellence
- Provide expert marketing advice and solutions to internal and external clients.
- Deliver on service level agreements by ensuring timely and high-quality delivery of marketing outputs.
- Promote a culture of exceptional service through strong collaboration and feedback mechanisms.
Professional Development & Team Contribution
- Take ownership of personal and professional growth, enhancing industry knowledge and skills.
- Positively contribute to change initiatives and team innovation efforts.
- Actively participate in fostering a collaborative, high-performance team culture.
Client
- Provide authoritative, expertise and advice to clients and stakeholders.
- Build and maintain relationships with clients, internal and external stakeholders.
- Deliver on service level agreements made with internal and external stakeholders and clients.
- Make recommendations to improvement client service within area of responsibility.
- Participate and contribute to a culture which build rewarding relationships, facilitates feedback and provides exceptional client service.
Competencies
- Interpersonal
- Problem solving
- Communication
- Planning and organising
- Time management
- Stakeholder management
- Networking and relationship building
- Microsoft Office (word, excel & PowerPoint)
Essential behavioural success factors for the role:
- Generating Ideas
- Developing Expertise
- Producing Output
- Meeting Timescales
- Challenging Ideas
- Inviting Feedback
- Establishing Rapport
- Showing Composure
Important behavioural success factors for the role:
- Interacting with People
- Articulating Information
- Team Working
- Providing Insights
- Understanding People
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